YouTube on Tuesday announced a suite of new features coming to YouTube Studio, the platform over 30 million creators use every month to manage their channels and track their analytics and revenue. At its Made on YouTube event, the company unveiled new and updated tools including an AI-powered chatbot for support, an inspiration tab, title A/B testing features, auto dubbing, likeness detection tools, and more.
Many of these features build on tools previously announced or tested with smaller groups but are now rolling out more broadly. Of these, the most interesting addition is the likeness detection feature, which was first announced in 2024 and expanded earlier this year to a handful of top creators like Mr. Beast. Now, the company is bringing the technology to an open beta available to all YouTube Partner Program creators. These creators will be able to detect, manage, and authorize the removal of any unauthorized videos using their facial likeness. This will help them protect their image and reputation and ensure their audience is not misled.
Another new tool, Ask Studio, provides an AI-powered chatbot assistant that can guide users and answer questions about their account. For example, it can provide information on how a latest video is performing or what the audience is saying about editing style. The tool is meant to offer creators actionable insights to help grow their channel. This feature is different from another AI tool for viewers that YouTube tested in late 2023, which allowed users to ask questions about a video they were watching.
One feature getting an update is the Inspiration tab in YouTube Studio. Launched publicly at last year’s event, the tab helps creators leverage AI to spark ideas and come up with video concepts. Now, it is being updated with new ways to generate ideas, including a list of suggested topics tailored to each creator’s channel and a set of nine responses to every AI prompt to help build out content plans. The company notes that topics can be combined or users can add their own as they brainstorm. The feature will also explain why it is making specific suggestions based on audience insights and behavior.
YouTube Studio will also introduce a way to test and compare up to three different video titles and thumbnails as an update to its A/B testing feature. This feature was launched to select creators in 2023 and expanded the following year. Creators have used this testing feature more than 15 million times so far, according to the company.
Plus, creators will be able to collaborate with up to five others on one video that is shown to the audiences of all the participating creators. While the feature is aimed at boosting engagement and helping creators reach new viewers, the revenue earned from the video will be attributed to the channel that posts the video.
The company says it will also begin testing lip-syncing technology to make its auto dubbing features more realistic. Today, YouTube supports dubbing content into 20 different languages. In the coming months, it will improve the translated videos to make them appear more natural by matching lip movements to the dubbed audio. YouTube notes that, on average, viewers spent over 75% of their time viewing the auto-dubbed video compared to the original, based on a comparison that ran from December 2024 to August 2025.