X will take action against creators who post AI-generated videos of armed conflicts without disclosing that the content is artificial. The company’s head of product, Nikita Bier, announced that users who employ AI technology to mislead others in this manner will be removed from the Creator Revenue Sharing Program for ninety days. If they continue to post misleading AI content after the suspension, they will be permanently banned from the program.
Bier stated that during times of war, access to authentic information is critical. With today’s AI technologies, it is easy to create content that can mislead people. The new policy, effective immediately, mandates that AI-generated videos of armed conflicts must include a disclosure or face suspension from revenue sharing.
X plans to identify these misleading posts using a combination of tools designed to detect generative AI content and its crowdsourced fact-checking system, Community Notes.
The Creator Revenue Sharing Program allows creators to generate income by posting on the platform and sharing in advertising revenue when their posts are popular. While intended to boost engaging content on X, critics argue the program incentivizes sensationalized content, such as clickbait or posts designed to spark outrage. Some have also criticized its lax content controls and the requirement that creators be paid subscribers to participate.
Given how easily AI can be used to create misleading photos and videos, X’s ban on financially rewarding creators for this specific type of content is only a limited fix. Outside of armed conflict, AI media is often used to create political misinformation or push deceptive products in the influencer economy—all of which will still be permitted under this new policy.