WordPress’s experimental AI development tool, Telex, has already been put to real-world use, only months after its debut in September. At the company’s annual State of the Word event in San Francisco, WordPress co-founder and Automattic CEO Matt Mullenweg shared several examples where Telex had been used within a working WordPress shop. These examples included creating price comparisons, building price calculators, and pulling in real-time business hours plus a map link to a retail store.
Telex, which Mullenweg previously described as a tool for the AI era, is essentially the publishing platform’s attempt to build its own vibe-coding tool. The software allows developers to generate Gutenberg blocks, the modular bits of text, images, and columns that make up a WordPress website.
While the software is still labeled as an experiment, Mullenweg demonstrated several real-world examples built by community creator Nick Hamze. In the first example, Mullenweg showed a pricing comparison tool built with Telex, noting that such rich, interactive web elements used to require custom development but can now be created in seconds.
In another demo, a developer used Telex to add real-time store hours, a phone number, and a link to get directions directly into the header block of their WordPress site. Telex was also shown being used to create a carousel of partner logos, a custom pricing tool, a Google Calendar integration, and a grid for posts on a WordPress homepage where each post’s card had the same height.
Mullenweg remarked that these are things you used to have to hire developers to build, costing thousands or tens of thousands of dollars, but are now possible in a browser for pennies.
Another developer, Tammie Lister, used Telex to create a new Gutenberg block every day in October, creating projects like a playable ASCII version of Tetris and a trick-or-treat block for Halloween.
The Telex demos were discussed alongside other AI-focused initiatives at WordPress, including architectural developments like the Abilities API and MCP adapter. The former defines what WordPress can do in a way AI systems can interpret, while the latter exposes those abilities so any compatible tool can understand and use them.
Mullenweg explained that this adapter pattern means WordPress can participate in AI workflows without duplicating logic or creating separate integrations for every AI platform. He said you can now connect a WordPress installation to popular tools like Claude and Copilot.
In addition, he noted developers are already using AI in their everyday workflows through tools like Cursor and Claude Code. This means they can refactor projects, search code bases, automate tasks, and run scripts with WP CLI alongside an AI agent.
Mullenweg said that in 2026, WordPress would introduce benchmarks and evaluations that AI models can use to test on WordPress tasks, like changing plugins, editing text, or manipulating the WordPress interface using browser agents.