Web publishing platform WordPress is introducing an early version of an AI development tool. CEO Matt Mullenweg described it as a “V0 or Lovable, but specifically for WordPress.” This references popular “vibe coding” services that use prompt-based AI interfaces to build software.
Mullenweg introduced the new WordPress AI tool, called Telex, at the company’s WordCamp US 2025 conference in Portland last week. He demonstrated how Telex would allow users to create Gutenberg blocks, which are the modular bits of text, images, and columns that make up a WordPress website. He showed off how a developer used the tool to make a simple marketing animation.
Available on its own domain, Telex is currently labeled as experimental. To use the service, you type in a prompt for the content block you want to produce. The tool returns a .zip file you can install as a plugin to a WordPress site or to WordPress Playground, a platform that lets you run WordPress in a web browser on any device without a host.
The launch follows WordPress’s announcement earlier this year that it was forming an AI team to steward the development of AI products that align with the company’s long-term goals. Early testers found that Telex still has a way to go, as several test projects failed or needed additional work to run properly.
Mullenweg stressed that Telex was still a prototype but was bullish on the potential for AI to further the WordPress mission over time. He stated that democratized publishing is core to WordPress’s mission, which involves taking things that were difficult to do and making them accessible to people in a radically open way, in every language, at low cost, and as open source.
The CEO also admitted there were parts of AI’s progress that could be scary, given the hype and talk about a potential AI bubble, but that did not overrule his excitement. He said that at the core of it, there is a seed of something so enabling and that it is an incredibly exciting time to be building for WordPress.
Mullenweg also showed off another simpler AI tool built during Contributor Day, which offered a WordPress help assistant inside the browser. He spoke of his favorite AI browser, Perplexity’s Comet, which would allow users to interact with WordPress from its interface.
Regarding the legal drama surrounding the company over the past year, Mullenweg offered a brief update. The company has been engaged in a dispute with hosting provider WP Engine, which Mullenweg alleges is profiting off the work WordPress does without contributing enough back. He wants WP Engine to license the WordPress trademark to clarify its association with the company.
Mullenweg stated that the matter is working its way through the legal system and that they trust in the fairness of the courts. He noted that he showed up for a settlement conference, but the other CEO did not. He said that is his only comment on the whole situation.