Cloud data company Snowflake has entered into a $200 million multi-year AI deal with OpenAI. This partnership is the latest signal that enterprise AI competition continues to intensify.
Under the agreement, Snowflake’s 12,600 customers will gain access to OpenAI models across all three major cloud providers. Snowflake employees will also have access to OpenAI’s ChatGPT Enterprise. The two companies are collaborating to build new AI agents and other AI products.
Snowflake CEO Sridhar Ramaswamy stated that by bringing OpenAI models to enterprise data, Snowflake enables organizations to build and deploy AI on top of their most valuable asset using a secure platform they already trust. He said customers can now combine all their enterprise knowledge in Snowflake with the intelligence of OpenAI models to build powerful, responsible, and trustworthy AI agents. He emphasized that the partnership sets a new standard for AI innovation, helping businesses transform with confidence while maintaining strong security and compliance standards. OpenAI declined to share information beyond the press release.
This deal follows a familiar pattern. Snowflake announced a $200 million enterprise deal with AI research lab Anthropic at the beginning of December. At that time, Ramaswamy made very similar comments about how the partnership would give customers access to powerful AI models on their existing data.
A Snowflake vice president of AI explained that the partnership with OpenAI is a multi-year commercial commitment focused on reliability and real customer usage. He stressed that Snowflake remains intentionally model-agnostic, believing enterprises need choice and should not be locked into a single provider. He noted OpenAI is one of several frontier model providers available on Snowflake today, alongside Anthropic, Google, Meta, and others.
Snowflake is not the only enterprise signing sizable deals with multiple AI companies. In January, workflow automation platform ServiceNow announced multi-year deals with both OpenAI and Anthropic for very similar reasons. A ServiceNow executive said working with both AI labs was deliberate to give customers and employees the ability to choose the best model for each task.
It is difficult to pinpoint which AI companies are seeing the most enterprise adoption success so far. A Menlo Ventures survey from late 2025 shows its portfolio company Anthropic holds a commanding market lead, while an Andreessen Horowitz report from last week found its portfolio company OpenAI is leading the pack. These conflicting surveys make it hard to accurately track enterprise AI usage trends.
However, this latest string of deals provides a short-term view of enterprise AI adoption. The upshot is that enterprises will continue to strike partnerships with multiple AI companies because each one offers large language models with varying strengths and weaknesses.
Enterprise AI could easily become a market with several winners sharing an overlapping customer base, similar to how ride-hail users swap between services based on immediate needs. Employees within these enterprises already use their preferred model regardless of company contracts. There may yet be a clear winner, but for now, it is likely we will see enterprises ink deals with multiple players as they hunt for where AI can deliver tangible value.