Webflow, a software platform for building and hosting websites, is acquiring the AI-powered content generation platform Vidoso. This move aims to strengthen Webflow’s suite of marketing offerings.
Founded in 2024, Vidoso uses large language models to help organizations generate marketing collateral. This includes images, presentations, video clips, blog posts, and social media content. For example, the platform can transform a keynote talk or panel discussion into short video clips or blog posts.
Vidoso’s entire team of four is joining Webflow full-time. Financial terms of the deal were not disclosed. According to PitchBook data, Vidoso had raised a total of $3.7 million from investors including Aspenwood Ventures, Emergent Ventures, and Tau Ventures.
Webflow CEO Linda Tong explained the strategic importance of the acquisition. While small in team size, the technology signifies a new direction for the company. Tong stated that people have historically seen Webflow as a website builder or content management system, but the company is evolving into an agentic marketing platform, with this acquisition being a major step toward that goal.
Tong believes that while AI tools help companies create assets quickly, different departments often work in silos, which harms the final product. She thinks Webflow, with this new acquisition, can help companies integrate functions like brand management, demand generation, product marketing, and content creation.
Vidoso’s CEO, Sharad Verma, highlighted the problem his company was built to solve. He noted that frontier AI models are trained on general internet data, not on the specifics of a brand. This first wave of AI gave marketing teams powerful but ungoverned tools capable of generating generic content. However, it remained blind to brand systems, rules, templates, and approval workflows that keep enterprise marketing coherent. Vidoso was built to close that gap, making AI-generated content consistent, governed, and production-ready within existing marketing systems.
Webflow, which has raised over $330 million in funding, has been focusing on building its marketing suite for several years. The company acquired website personalization startup Intellimize in 2024 and earlier this year launched a Google Ads integration for better performance tracking.
However, the company will face significant competition. A large influx of startups is trying to automate marketing functions using AI, and Big Tech firms have baked numerous marketing tools into their own products.
Despite this competition, CEO Linda Tong is confident. She believes Webflow’s integrated offerings for content creation, campaign management, and performance tracking will attract more customers. Tong explained that if a company just creates assets and deploys them, it must then capture insights and analyze performance separately, breaking the lifecycle of the content. Within Webflow, she argues, customers get that full, self-contained cycle.