Tinder is introducing a new AI-powered feature called Chemistry to address a growing problem known as “swipe fatigue.” This issue affects online dating users who feel burned out and are seeking better outcomes. The feature, introduced last quarter by the Match-owned dating app, uses AI to get to know users through questions. With user permission, it can also access the Camera Roll on a phone to learn more about their interests and personality.
On Match’s fourth quarter 2026 earnings call, an analyst from Morgan Stanley asked for an update on the product’s success. Match CEO Spencer Rascoff noted that Chemistry is currently only being tested in Australia. He described the feature as an “AI way to interact with Tinder,” where users can answer questions to receive just a single match recommendation instead of swiping through numerous profiles.
The CEO also hinted that beyond the Q&A and Camera Roll features, the company plans to use this AI technology in other ways in the future. Most importantly, Rascoff stated the feature is specifically designed to combat swipe fatigue, a common complaint from users who say they must swipe through too many profiles to find a potential match.
This shift toward AI comes as Tinder and other dating apps have been experiencing declines in paying subscribers, increased user burnout, and fewer new sign-ups. In the fourth quarter, new registrations on Tinder were still down five percent year-over-year, and monthly active users were down nine percent. These numbers show slight improvements over prior quarters, which Match attributes to AI-driven recommendations that change the order of profiles shown to women, among other experiments.
Match said that this year it aims to address common Gen Z pain points, including better relevance, authenticity, and trust. To do so, the company is redesigning discovery to make it less repetitive and is using features like Face Check, a facial recognition verification system, to cut down on bad actors. On Tinder, this verification led to a more than fifty percent reduction in interactions with bad actors.
Tinder’s decision to move away from the swipe toward more targeted, AI-powered recommendations could significantly impact the dating app. The swipe method, popularized by Tinder, encourages users to believe they are choosing from an endless number of profiles. In reality, the app presents an illusion of choice, as matches require mutual interest and even then a connection is not guaranteed.
The company delivered an earnings beat in the fourth quarter, with revenue of eight hundred seventy-eight million dollars and earnings per share of eighty-three cents, above Wall Street estimates. However, weak guidance saw the stock decline one day before rising again in premarket trading the following day.
Beyond AI, Match will also increase its product marketing to help boost engagement on Tinder. The company is committing fifty million dollars to Tinder marketing spend, which will include creator campaigns on TikTok and Instagram where users will make claims that “Tinder is cool again,” as noted by CEO Spencer Rascoff.