Tinder continues to face challenges in monetizing its user base, reporting a 7% decline in paying users. Its parent company, Match Group, also experienced a 5% drop in paying users across its portfolio of dating apps, including Tinder, Hinge, and Match.com, in Q2 2025.
To increase engagement and encourage more users to subscribe, Tinder is introducing several new features. During Match Group’s second-quarter earnings call, CEO Spencer Raskoff announced the launch of “modes,” a feature that lets users switch between different dating goals to explore real-time connections. This builds on a previous feature where users could display their relationship intentions on their profiles.
Tinder is also planning a broader redesign and additional features tailored to college students, aiming to boost engagement among Gen Z. Another upcoming feature will allow users to like specific parts of a profile, similar to Hinge’s functionality, to spark more meaningful conversations.
The changes come amid mixed financial results for Match Group. The company reported flat year-over-year revenue of $864 million, with earnings declining from $133.3 million to $122.5 million in Q2. However, its Q3 revenue forecast of $910-920 million exceeded expectations, leading to a post-earnings stock boost.
Match Group also revealed plans to invest $50 million in product development, focusing on attracting younger Gen Z users and leveraging AI to enhance its apps. Raskoff stated that Tinder will begin rolling out a cleaner, faster, and more modern UI refresh in Q3. Additionally, the company will test a redesigned “see who likes you” tab this fall to improve match quality and drive revenue.
Tinder is expanding its AI-powered matching feature, initially tested in New Zealand, to more regions. The feature curates matches based on profile details, user responses, and optionally, insights from camera roll photos. Raskoff emphasized that this feature targets users under 30 who prefer deeper connections over superficial judgments.
The company is also exploring college-specific features, such as allowing users to search exclusively within their own or selected colleges. Another recent addition, Tinder’s Double Date feature, launched in June, has shown positive results, with 92% of users under 30 engaging with it.
Raskoff completed his first full quarter as Match Group CEO after being appointed in February. Earlier this year, Faye Iosotaluno stepped down as Tinder’s CEO, and the company laid off 13% of its workforce (approximately 325 employees) in May, along with closing open roles.