TikTok is updating its Community Guidelines, which outline the rules for using the platform and the standards for content appearing on the For You feed. While most changes simplify the existing text, a few key updates stand out, including how TikTok prioritizes its marketplace, personalizes user experiences, and adjusts its policies on AI-generated content.
Social media platforms must comply with global regulations like the U.K.’s Online Safety Act, the EU’s Digital Services Act, and the U.S.’s TAKE IT DOWN Act. These laws have prompted policy revisions across the industry, including TikTok’s latest update, set to take effect on September 13, 2025.
One significant addition in the updated guidelines focuses on TikTok LIVE creators. The platform now holds creators responsible for everything that happens during their live sessions, even when using third-party tools like real-time translation or voice-to-text services. TikTok advises creators to monitor these tools to ensure compliance with its rules.
Another notable change involves commercial content. TikTok now requires clear disclosure for promotional material and will reduce the visibility of content directing users to purchase products off-platform in regions where TikTok Shop is available.
The updated guidelines also highlight how TikTok personalizes search results and comments. Search recommendations and results vary based on user activity, such as past searches and watched videos. Similarly, comments are sorted using signals like previous replies, likes, and reports, making each user’s experience unique.
The rules around AI-generated content have been streamlined. While the previous version explicitly banned deepfakes depicting fake authoritative sources, crisis events, or manipulated endorsements by public figures, the new guidelines simply prohibit content that misleads on matters of public importance or harms individuals. This shift suggests TikTok may be opening the door for AI-generated endorsements with proper authorization.
Some sections have been simplified, such as the For You feed eligibility standards, which no longer list ineligible content in one place. Instead, these details are scattered throughout the guidelines, making them harder to reference.
Finally, TikTok has tweaked its explanation for content moderation. Previously, the platform aimed to be “safe, trustworthy, and vibrant.” Now, it describes moderation as a way to keep TikTok a “safe, fun, and creative place for everyone.” The removal of “trustworthy” raises questions about the platform’s priorities.