TikTok launches ‘TikTok Pro’ in Europe with built-in charity program

TikTok is launching a new version of its app called “TikTok Pro” in Germany, Portugal, and Spain. The app features TikTok’s new “Sunshine Programme,” which allows users to support charitable organizations.

Users can earn virtual sunshine by inviting others to join and by interacting with charity-related content, such as liking or reposting videos, following charity accounts, or searching for charitable causes. They can then use this virtual sunshine to support a charity, after which TikTok will make a donation to the organization.

The content on TikTok Pro is the same as that on the regular TikTok app. The difference between the new app and the standard version is that TikTok Pro doesn’t include live streams, shopping features, or ads.

TikTok states that the goal of the new app is to enable people in Europe to support charitable organizations while discovering engaging and entertaining TikTok content.