The Enhanced Games, which is backed by Peter Thiel and Donald Trump Jr.’s 1789 Capital, aims to disrupt the Olympics. This new competition will allow athletes to use performance-enhancing substances. The event is scheduled to launch in Las Vegas in May of 2026.
The games are offering one million dollar bounties for breaking world records. Its business model is similar to that of Red Bull, using the spectacle as a marketing tool for future enhancement products.
On today’s episode of the TechCrunch Equity podcast, Rebecca Bellan spoke with Aron D’Souza. D’Souza is the co-founder and President of the Enhanced Games. They discussed the business of enhancement, what it means to build in the longevity space, and who gets to participate in it.