The Browser Company has launched a Pro subscription plan for Dia, its new web browser that heavily integrates AI features. The plan costs $20 per month and provides unlimited access to Dia’s AI-powered chat and skills features.
With the introduction of a paid tier, free users will now face usage limits on AI features. While The Browser Company hasn’t specified exact limits, CEO Josh Miller mentioned in July that the browser will remain free for those who use AI features sparingly—around a few times a week.
Miller also indicated that the startup plans to offer multiple subscription tiers, ranging from $5 per month to hundreds of dollars monthly. The current $20 plan appears to be one of several options based on different feature sets.
Earlier this week, users on Reddit and Threads noticed that The Browser Company had quietly made the Pro plan available online. However, the company quickly removed the page. Now, the subscription option has been restored and can be accessed through Dia’s settings page.
The Browser Company, which previously developed the Arc browser, has raised $128 million from investors, including Pace Capital, Next Play Ventures, and notable tech executives like LinkedIn’s Jeff Weiner, Medium’s Ev Williams, Figma’s Dylan Field, Notion’s Akshay Kothari, and GitHub’s Jason Warner. This Pro plan marks the company’s first revenue-generating subscription service.
The startup faces growing competition in the AI-enhanced browser space. Perplexity’s Comet browser is gaining traction, Opera is preparing its Neon browser, and established players like Google and Microsoft are integrating their AI assistants into their browsers.