Spotify announced that yesterday’s launch of its annual year-in-review feature, Spotify Wrapped, was its biggest ever. The streaming service reported that Wrapped 2025 saw over 200 million engaged users within the first 24 hours. This represents a 19 percent increase compared to last year’s AI-centered release, which was poorly received. Last year, it took Wrapped 62 hours to reach 200 million users. Engaged users are counted as those who have viewed at least one of the stories within the Wrapped experience.
In addition, Spotify said Wrapped was shared more than 500 million times this year, a 41 percent increase from last year. This includes native shares from within the app, as well as screenshots and downloads. Key markets driving these metrics included the United States, India, Indonesia, Japan, Colombia, and Thailand.
Wrapped, the popular annual review of user listening history and statistics, had a rough reception last year. Users criticized the lack of detailed stats and a focus on an AI podcast over other creative data stories. Spotify took that feedback into account for this year’s version, adding nearly a dozen new features and deeper data insights. While it did use AI behind the scenes, the new Wrapped did not include a consumer-facing AI experience.
Instead, Spotify focused on letting users connect with each other. New features allowed users to compare their “listening age” and their Wrapped listener group category. The company also launched its first live, multiplayer feature called Wrapped Party, which offered real-time data and stat comparisons.