Spotify is bringing its video podcasts to Netflix starting next year. The company announced a new partnership that will showcase a curated selection of video podcasts on the popular streaming service. This move is part of Spotify’s broader push to expand its video content and boost its advertising business.
At launch, the partnership will feature a selection of sports, culture, lifestyle, and true crime podcasts from Spotify Studios and The Ringer. Over time, Spotify plans to add even more podcasts from other studios and genres to Netflix.
This initiative follows Spotify’s increased focus on video podcasts. The company first launched tools that allowed anyone to publish their shows as videos. Over the past year, Spotify introduced incentives that paid podcast hosts for their popular videos and launched a Partner Program so hosts could monetize their video content, positioning itself as a challenger to YouTube. Spotify has also rolled out social tools for hosts to engage their audiences, including polls, Q&As, and comments.
Spotify’s interest in streaming video follows a major shift in its podcast strategy back in 2023, which included layoffs in its podcast unit and the departure of chief content and business officer Dawn Ostroff. Under Ostroff’s leadership, Spotify had invested billions in podcasts, acquiring studios like Parcast, The Ringer, and Gimlet Media, and signing exclusive deals with big names like Joe Rogan and Alex Cooper, though those deals have since expired.
These previous investments failed to generate substantial profits, leading to a new strategic direction. The company now believes video, which is heavily consumed by Gen Z users, offers more opportunities for advertising and monetization. As of the second quarter of 2025, Spotify reported it has more than 430,000 video podcasts on its service. Video consumption is growing twenty times faster than audio-only consumption since 2024. More than 350 million Spotify users have streamed a video on its platform, representing a 65 percent increase year-over-year.
Spotify declined to share the specific details of its deal with Netflix, including how advertising revenue or other monetization will be shared.
Initially, Spotify’s video podcasts will be made available to users in the United States starting in early 2026, with other global markets to follow.
A Spotify executive said this partnership marks a new chapter for podcasting. He stated that together with Netflix, they are expanding discovery, helping creators reach new audiences, and giving fans a chance to experience the stories they love. He added that this offers more choice to creators and unlocks a completely new distribution opportunity.
Spotify’s stock declined after its last earnings release in July, as the company’s ad-supported revenues dropped despite a growing user and subscriber base. The company told investors it still believes in its overall strategy and its ability to improve its programmatic advertising business.
The Spotify shows included in the distribution partnership are The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, Fairway Rollin’, The Mismatch, The Ringer F1 Show, The Ringer Fantasy Football Show, The Ringer NFL Show, The Ringer NBA Show, The Rewatchables, The Big Picture, The Dave Chang Show, The Recipe Club, Dissect, Conspiracy Theories, and Serial Killers.