Spotify is introducing a new AI playlist creation tool called Prompted Playlists to its Premium subscribers in the United States and Canada. This feature allows users to create a playlist simply by describing what they want to hear in their own words.
Prompted Playlists is an evolution of an earlier AI playlist product launched in 2024, which used simpler prompts. The new feature allows for much more detailed and conversational requests. In a demonstration, Spotify showed a playlist built from a long prompt asking to discover a new artist with a curated introduction to their catalog.
The goal of the feature, according to J.J. Italiano, head of Global Music Curation and Discovery at Spotify, is to make playlist creation accessible to everyone. It is designed for people who may not know much about music curation or specific industry terminology. As Italiano explained, if you can describe a feeling, you can make a playlist.
The AI behind the feature analyzes music trends, charts, culture, and history in real time. It also considers the user’s entire listening history on the service. While playlists are personalized by default, users can instruct the AI to ignore their listening history to discover entirely new music.
Prompts can be based on anything, not just musical terms. A user could request a playlist inspired by the weather or a favorite television show. The prompts are shareable, which could lead to a new type of creator who designs prompts for others to use. While the prompt is the same for everyone, each resulting playlist is personalized to the individual user’s tastes.
Spotify describes Prompted Playlists as the next evolution of its AI playlist tools. It is more attuned to real-time trends and a user’s full listening history, offering deeper control. The older AI playlist feature will remain available alongside the new one.
The new feature has some usage limits as it is still in beta, and it is currently only available in English. Spotify has not announced a timeline for a global rollout, stating it first wants to learn from the initial launch in the U.S. and Canada.