Could Meta be preparing to launch a Prada version of its AI glasses? That is the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan. The social media executive was seen chatting with his seatmate, Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada.
While Zuckerberg has worked to polish his image in recent years, it is likely he was not at Prada for the fashion alone, but rather because of an upcoming collaboration with the brand. CNBC reported last summer that Prada AI glasses were in development, among other projects. However, Meta has yet to publicly announce such a deal. The company has not responded to requests for comment about Zuckerberg’s presence at the show.
EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut. This month, the company announced it sold over 7 million AI glasses in 2025, up from 2 million the prior year. Those sales included both Ray-Ban Meta and Oakley Meta glasses.
Now, Prada AI glasses could be next. Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu brands for the next ten years. The existing agreement was extended with a provision for renewal through 2035.
Prada AI glasses could give Meta a foothold in the high-fashion market, a niche its Oakleys and Ray-Bans do not fill. Establishing the glasses as a luxury symbol could also benefit Meta’s brand overall.
However, there are concerns that AI glasses may not be the right fit for a world seeing increased consumer backlash against surveillance devices. This shift has recently led people to remove their Ring doorbells and destroy Flock cameras. This climate could see Meta reconsidering whether to add facial-recognition features to its glasses, as recently reported. The news drew criticism for what had been a modestly successful tech product and has even prompted a developer to build an app that warns you if someone is wearing AI glasses nearby.