In 2025, the average urban Indian no longer needs to wait long for much—except at government offices or in traffic. With just a few taps on an app, they can order almost anything, from food and groceries to smartphones and gaming consoles, and have it delivered within minutes. The rise of quick-commerce has transformed consumer expectations, making instant gratification the new norm.
One startup capitalizing on this trend is Pronto, a New Delhi-based company offering cleaning, laundry, and home services within 10 minutes. In just 90 days, Pronto has tripled its valuation. After raising a $2 million seed round in May at a $12.5 million valuation, the startup secured an $11 million Series A funding round, co-led by General Catalyst and Glade Brook Capital, bringing its post-money valuation to $45 million. Existing investor Bain Capital Ventures also participated.
Pronto’s rapid growth is backed by strong traction. Founder and CEO Anjali Sardana revealed that revenue has increased nearly fivefold since the company emerged from stealth three months ago. Daily bookings now reach the “four-digit” range, with annual recurring revenue projected between $750,000 and $1.5 million.
Sardana attributes the swift Series A funding to the company’s momentum and execution speed. Investors, including Rahul Garg of General Catalyst, were particularly impressed by her leadership and vision. Garg highlighted India’s vast market potential, with 180–190 million nuclear families and a $35 billion wage pool for domestic services, making it ripe for multiple successful players.
Pronto currently operates six hubs in Gurugram, up from two in May, each serving customers within a 1.5-mile radius. Initially focused on densely populated areas, the company has strategically expanded to cover more spread-out neighborhoods. Its primary customers are working professionals, reflecting the high demand for reliable household help.
The startup plans to grow further within Gurugram and expand to Mumbai, Bengaluru, and other major cities over the next 12–18 months. With 33 employees and 750 workers on its platform, Pronto is positioning itself as a key player in India’s on-demand services market.
While Pronto faces competition from startups like Snabbit and Urban Company, investors believe the market is large enough to sustain multiple successful businesses. The convenience-driven shift in consumer behavior suggests that quick-commerce is here to stay, reshaping how urban Indians access everyday services.