In 2025, the average urban Indian no longer needs to wait long for most things—except at government offices and in traffic. With just a few taps on an app, they can order almost anything and have it delivered within minutes. The rapid growth of quick-commerce in India has accustomed millions to instant deliveries, eliminating the need to leave their homes. Startups are competing to offer everything from food and groceries to smartphones and gaming consoles in record time.
Investors are equally impatient. A New Delhi-based startup called Pronto, which provides cleaning, laundry, and home services within 10 minutes, has tripled its valuation in less than 90 days. In May, Pronto raised a $2 million seed round at a $12.5 million valuation. Now, it has secured an $11 million Series A round, co-led by General Catalyst and Glade Brook Capital, with participation from existing investor Bain Capital Ventures, valuing the company at $45 million.
The funding follows strong traction. Pronto’s revenue has grown nearly five times since emerging from stealth just three months ago, according to founder and CEO Anjali Sardana. The startup now handles thousands of daily bookings and expects annual recurring revenue between $750,000 and $1.5 million, though exact figures remain undisclosed.
Sardana attributes the rapid Series A funding to the company’s momentum, scaling speed, and investor confidence in the team’s execution. Investors, including Rahul Garg of General Catalyst, were particularly impressed by Sardana’s leadership, vision, and the positive feedback from customers and supply partners.
Pronto isn’t the only player in this space. Lightspeed Venture Partners-backed Snabbit and IPO-bound Urban Company also connect domestic workers with consumers. Garg estimates India has 180–190 million nuclear families as potential customers and a 35-million-strong semi-skilled and unskilled workforce, creating a $35 billion wage pool. This vast market can support multiple successful businesses.
Currently, Pronto operates six hubs in Gurugram, up from two in May, each serving customers within 1.5 miles. Initially, 70–80% of demand came from within 500 meters of its densely populated hubs. The startup has since expanded to strategic intersections to efficiently serve more spread-out areas.
Pronto’s primary customers are working professionals, and demand remains high. The company plans to expand further within Gurugram and into new markets like Mumbai and Bengaluru over the next 12–18 months. With 33 employees and 750 workers on its platform, Pronto is poised for rapid growth.