The Made by Google 2025 event is finally happening, notably before Apple’s hardware event is expected to take place in September. On Wednesday, the tech giant debuted its Pixel 10 series, a new foldable, the Pixel Watch 4, the second generation of the cost-friendly A-Series earbuds, generative AI capabilities with Gemini, and more.
Google already dropped several AI-related updates at its developer conference in May, but the company demonstrated more Gemini features during the Pixel 10 event. In a recent YouTube video promoting the new devices, Google even seemed to poke fun at Apple’s failed promises with Apple Intelligence advancements on the iPhone.
Gemini Live received an upgrade this year, so now when you ask questions, you can share your camera and the assistant can follow along and guide you. For instance, you can share an image of your room with the AI and get interior design ideas.
Taking photos on the Pixel 10 also got a boost. A new feature called Camera Coach, for example, lets Gemini give you real-time tips for taking better photos. The AI is able to see what’s going on and suggest the best angles and lighting for your shot. In addition, there is a new conversational photo editing tool where you tell Gemini what you want to tweak in a photo, such as increasing the brightness, removing objects, or changing the background.
The standard Pixel 10 phone underwent significant changes, particularly with the addition of a dedicated telephoto lens, a feature that was previously exclusive to the Pro models. Google released a teaser for the Pixel 10 prior to Wednesday’s event.
The company says the new 5x telephoto lens is its best zoom quality, and the 100x Pro Res Zoom allows for high-quality closeups. Additionally, all phones in the lineup are powered by a new Tensor G5 processor, ushering in the Gemini era and enhancing performance and power efficiency compared to the Tensor G4 chip.
Aside from these updates, there were not many obvious changes. The basic design of the phones remains similar to that of the Pixel 9 series. The displays are also staying the same, with the Pixel 10 and Pixel 10 Pro featuring a 6.3-inch display, and the Pixel 10 Pro XL with a larger 6.8-inch display.
The Pro models also get improved camera and video quality, along with a larger battery size, which allows for faster charging and finally addresses the longevity gap between Pixel and flagship phones from Apple and Samsung.
Notably, the Pixel 10 devices have magnetic technology built into them thanks to PixelSnap, the company’s version of MagSafe. Google released a line of magnetic accessories to pair with the lineup, including a new forty-dollar PixelSnap charger that supports Qi2 wireless charging. The company also launched a fifty-dollar phone case with a magnetic ring in the center and a thirty-dollar ring stand for hands-free use.
As for Google’s latest foldable, it has a larger cover display, measuring at around 6.4 inches, alongside an 8-inch main screen. Google also enhanced the strength of the hinge, and the bezels are thinner for a sleek appearance.
Another exciting addition is an IP68 rating, a first for the device. This means it can stand up to both dust and water, whereas the Pixel 9 Pro Fold has zero dust protection. Like the other Pixel 10 phones, the Pro Fold is powered by the new G5 chip and includes the latest Gemini AI features. The camera system also received improvements, potentially featuring a 48-megapixel ultra-wide lens and a telephoto lens with 5x optical zoom. The phone also saw an improvement in battery life. The Pixel 10 Pro Fold costs one thousand seven hundred and ninety-nine dollars and is available in Moonstone and Jade colors.
The tech giant is coming for Apple’s Journal app with Pixel Journal, a new journaling app for Pixel 10 devices. With the app, you can write entries, add photos, locations, and activities, as well as lock entries for privacy. The app also includes AI features, such as prompt suggestions to spark inspiration.
Wearables will also get their time to shine at Google’s event, with the Pixel Watch 4 getting a thicker design, a longer battery life, and smaller bezels. The smartwatch also introduced its own AI capabilities, such as the ability to access Gemini by lifting your wrist.
The Pixel Buds 2a offer a much-needed upgrade from the first generation of the A-Series earbuds, coming with active noise cancellation and fun new colors: Hazel and Iris. The Pixel Buds Pro 2 introduced a new Gemini feature for answering calls with gestures and comes in a new Moonstone color.
Google announced a new AI personal health coach for the Fitbit fitness tracking app. This feature allows users to create customized workout routines by discussing their goals, preferences, and available equipment. The AI coach generates a personalized fitness plan with workout suggestions and adjusts plans in real-time based on user data to help achieve fitness goals.
The AI trainer also acts as a sleep coach, providing insights into how to improve your sleep quality. A preview of the AI coach will be available in October. It will be integrated into the redesigned Fitbit app and will work with the latest Fitbit trackers, smartwatches, and Pixel Watches.
This story has been updated after publication.