Pinterest announced on Tuesday the launch of a new feature called Promote a Pin. This tool allows users to boost the reach of their Pin in just a few steps. The company stated that the feature is designed for everyone, from individuals to small businesses, enabling them to reach more people without having to design complex advertising campaigns.
The Promote a Pin feature is rolling out to users in the United States in the coming weeks, with plans for a global expansion in the future.
The social network highlighted that its 619 million active users drive more than 80 billion searches every month. Pinterest claims this figure exceeds the search volume of ChatGPT. The company noted that more than half of these searches are commercial in nature, meaning Promoted Pins have the potential to reach a very large audience.
Pinterest explains that the Promote a Pin feature utilizes its Taste Graph system, which is trained on billions of images, to target people who are more likely to convert. The tool is positioned as ideal for those new to digital advertising and offers features like flexible budgets. For example, a fashion creator could use it to boost capsule wardrobe ideas and expand their content’s visibility.
Advertisers can define parameters such as daily budget, campaign length, and target audience. The Promote a Pin interface shows estimated results based on these selected parameters.
In a statement, Pinterest’s Chief Business Officer, Lee Brown, said the company is making it easier for businesses of all sizes to reach the right audiences, connect with new customers, and grow on Pinterest. He described Promote a Pin as a significant step to remove barriers and deliver simple, powerful tools for long-term growth.
The company also mentioned it is testing a pre-built Performance+ Catalog Sales campaign. This will allow merchants to market their products directly through the Pinterest Shopify app or Ads Manager.
This launch follows a challenging start to the year for Pinterest. The company laid off 15 percent of its staff in January, reallocating more resources toward AI-led development. Pinterest also reported disappointing financial results for the fourth quarter of 2025, with both revenue and the forecast for the next quarter falling below analyst expectations.
There was some positive news for the company in February, when activist investor Elliot Management announced a one billion dollar investment in Pinterest, betting on its visual AI-driven growth.