Oura announced on Tuesday that it is launching its first proprietary AI model. This model enables the company’s AI chatbot, Oura Advisor, to deliver personalized insights around women’s health. According to the company, the model supports questions spanning the full reproductive health spectrum, from early menstrual cycles through menopause. The new model is rolling out in Oura Labs, the company’s opt-in, experimental feature hub within the Oura app.
Oura states the new model draws on established medical standards, research, and knowledge sources reviewed by its in-house team of board-certified clinicians and women’s health experts. It also integrates biometric signals and long-term trends to deliver personalized guidance. As people increasingly turn to AI chatbots for health guidance, from cycle changes to perimenopause symptoms, Oura says there is a need for models designed specifically for women.
“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,” said Ricky Bloomfield, MD, chief medical officer at Oura. “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”
The launch of the new women’s health AI model comes as Oura chief commercial officer Dorothy Kilroy noted last October that the company’s fastest-growing user segment is not gym enthusiasts, but women in their early twenties.
When a user asks Oura Advisor a women’s health question, the chatbot prompts the new model to reference its research and knowledge sources while also analyzing the user’s relevant biometric signals across sleep, activity, cycle and pregnancy data, stress, and more.
The company notes the new model is intentionally designed to be non-dismissive, reassuring, and emotionally supportive. However, it is not designed to be a doctor, and users should not use the chatbot for a diagnosis or treatment plan. Oura says the model is hosted entirely on Oura-controlled infrastructure, and that conversations are never shared or sold.
Users who want to access the new model can opt into Oura Labs by navigating to the drop down menu on the upper left corner of the Oura app.