Oura announced on Thursday that it has acquired Doublepoint, a startup that specializes in technology enabling users to control wearables through simple, natural movements. This is achieved using a combination of artificial intelligence and biometric data. The financial terms of the deal were not disclosed. This move paves the way for the company to incorporate these gesture controls into its smart rings.
Doublepoint’s technology helps devices understand small hand movements, making interactions feel faster and more natural across different interfaces. Oura stated that when this technology is layered on top of its own continuous sensing and insights, it enables the creation of new kinds of quiet, helpful features that work in the background to make everyday life a little easier.
The company believes its next phase of wearable AI will be powered by a combination of voice and gestures. The acquisition of Doublepoint will accelerate its vision to power more ambient AI experiences.
This acquisition follows a successful year for Oura and the smart ring market as a whole. The company was most recently valued at approximately $11 billion last fall. Oura has sold 5.5 million rings to date, a notable increase from the 2.5 million reported in June 2024. The company forecasts sales to exceed $1.5 billion in 2026.
The smart ring market itself saw shipments jump nearly 51% in 2025, according to market researcher IDC, with Oura leading the category.
With this deal, Oura gains a team of AI architects and builders from Helsinki-based Doublepoint, including its four founders. They will be central to designing and shipping AI experiences that will define the wearables company’s future.
Oura CEO Tom Hale stated that strategic acquisitions play a key role in accelerating the company’s growth and expanding what its devices and platform can do. He said welcoming the Doublepoint team strengthens Oura with world-class talent, reinforces its long-term commitment to growing in Finland, and helps move faster to deliver intuitive, human-first experiences for members across devices, services, and environments.
Oura’s latest acquisition marks its fourth one. The company previously acquired Bay Area-based health tracking startup Sparta Science, metabolic health startup Veri, and digital ID startup Proxy.