OpenAI calls in the consultants for its enterprise push

OpenAI is strengthening partnerships with four major consulting firms as the company aims to expand its enterprise business in 2026. The AI lab announced the “Frontier Alliance” on Monday, signaling its willingness to try new approaches to drive meaningful adoption of its technology by enterprises. This alliance involves multi-year partnerships with Boston Consulting Group, McKinsey, Accenture, and Capgemini to sell OpenAI’s enterprise products.

OpenAI’s Forward Deployed Engineering team will collaborate with these consulting giants to help implement OpenAI’s enterprise-focused technologies, such as OpenAI Frontier, into customer tech stacks. The company launched OpenAI Frontier in early February. This no-code open software enables users to build, deploy, and manage AI agents, whether they are based on OpenAI’s models or other systems.

In its announcement, OpenAI contends that consultants are the right channel to onboard enterprises. Christoph Schweizer, CEO of BCG, commented on the partnership, stating that AI alone does not drive transformation. He emphasized that AI must be linked to strategy, built into redesigned processes, and adopted at scale with aligned incentives and culture to deliver sustained outcomes. The expanded partnership combines OpenAI’s Frontier platform with BCG’s industry expertise and scaling capabilities to drive measurable impact from the start.

Thus far, enterprise adoption of AI has been relatively slow, as many companies struggle to find a meaningful return on investment from their AI initiatives.

OpenAI’s alliance strategy is sensible because it goes beyond simply pitching enterprises on adding AI to existing workflows. Instead, the effort focuses on consultants persuading companies to change their strategies and workflows to integrate OpenAI’s tools where appropriate.

It is worth noting that OpenAI rival Anthropic has also signed deals with consulting giants, including Deloitte and Accenture, in recent months.

OpenAI CFO Sarah Friar wrote in a January blog post that enterprise is a major area of focus for the company in 2026. OpenAI has also secured significant enterprise AI deals this year with Snowflake and ServiceNow. Additionally, the company appointed Barret Zoph to lead its enterprise sales efforts in January.