Nothing, the hardware company backed by Tiger Global, is opening its first retail store in India, its biggest market. The store is located in Bengaluru, where a large portion of Nothing’s user base in India is concentrated.
The new two-story location will showcase Nothing’s products and other projects. Customers can purchase hardware products and merchandise and have select items customized. The company aimed to create a fun space inspired by elements of the brand, such as a factory production line. The store will feature machines that demonstrate phone testing procedures, like USB port or water resistance testing, to bring that world together, explained co-founder and CEO Carl Pei.
The store will feature products from both Nothing and its budget brand, CMF, which was spun off last year. CMF is headquartered in India and operates through a joint venture with the local original design manufacturer Optiemus.
Pei mentioned that the two brands are differentiated by their products, which fall into different price ranges, and their target audiences. Nothing is more niche with higher prices, while CMF targets the mass market. He emphasized that CMF products are not simply rebranded off-the-shelf items but receive considerable care in their design.
India has been Nothing’s strongest market. According to analyst firm IDC, Nothing held over 2% market share in smartphones in India last year and was the country’s fastest-growing brand in the second quarter of 2025, with an 85% year-over-year growth in shipments.
Other hardware makers are also building aspirational retail stores in India. For instance, Apple is set to open its sixth store in the country this month in Borivali, Mumbai.
This is Nothing’s first store outside of London, where the company is headquartered. The startup plans to open two more stores in Tokyo and New York but has not provided specific timelines.
Nothing raised $200 million in a Series C funding round last year, led by Tiger Global and supported by investors including GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. The round valued the company at $1.3 billion. To date, Nothing has raised a total of $450 million.