Meta is introducing a new feature called “Vibes,” a feed within the Meta AI app and on its website for sharing and creating short-form, AI-generated videos. This is similar to platforms like TikTok or Instagram Reels, but every video is created by artificial intelligence.
The company’s CEO, Mark Zuckerberg, announced the rollout in an Instagram post that featured several example videos. These included a group of fuzzy creatures hopping between cubes, a cat kneading dough, and an ancient Egyptian woman taking a selfie on a balcony.
According to Meta, the Vibes feed will show AI-generated videos from both creators and regular users. The platform’s algorithm will personalize the content shown to each user over time. Users can generate a video from scratch or remix an existing video from their feed. Before publishing, they have the option to add new visuals, layer in music, and adjust styles. The finished video can be posted directly to the Vibes feed, sent in a direct message, or shared to Instagram and Facebook Stories and Reels.
Meta’s chief AI officer shared that the company has partnered with AI image generators Midjourney and Black Forest Labs for the early version of Vibes. Meta continues to develop its own AI models separately.
The announcement was met with significant skepticism from users. Top comments on Zuckerberg’s post expressed confusion and disapproval, with one user stating that nobody wanted this feature and another describing the content as AI slop.
This new feed arrives at a time when social media platforms are already struggling with an influx of low-quality, AI-generated content. Other companies, including YouTube, have announced plans to crack down on such material. This makes Meta’s decision puzzling, especially since the company recently stated it was tackling unoriginal content on Facebook and advised creators to focus on authentic storytelling.
The launch of Vibes coincides with a period of significant investment and restructuring in Meta’s AI division. The company has created a new unit called Meta Superintelligence Labs and has reorganized its AI efforts into four distinct groups focused on foundation models, research, product integration, and infrastructure. This push is seen as a response to concerns that Meta was falling behind competitors like OpenAI, Anthropic, and Google DeepMind.