Lucid Motors has announced the departure of Chief Engineer Eric Bach after more than a decade with the company. Bach, who also held the title of Senior Vice President of Product, joined Lucid in 2015. His career prior to Lucid included a role as Director of Engineering at Tesla, where he worked with the company’s former CEO and CTO Peter Rawlinson, and over ten years at Volkswagen.
In a separate retirement, Vice President of Quality Jeri Ford is also leaving the company. She will be succeeded by Marnie Levergood, who joins from Scout Motors.
Concurrently, Lucid Motors is promoting Emad Dlala, the current Senior Vice President of Powertrain, to oversee all of Engineering and Digital. Dlala, who was already promoted once earlier this year, has been with Lucid since 2015.
These leadership changes occur as Lucid marks its ninth month without a permanent CEO. Peter Rawlinson stepped down from the role in February. Former Chief Operating Officer Marc Winterhoff has been serving as the interim CEO since that time.
The departures of Bach and Ford are part of a broader pattern of executive exits. Within the last year, the company has also seen the head of investor relations, the Senior Vice President of Operations, the Managing Director for Europe, and the Vice Presidents of Software Quality and Marketing all leave their positions.
This organizational shakeup is happening at a pivotal time for the automaker. The company has recently launched its long-awaited luxury SUV, the Gravity, which it expects to be more successful than its Air sedan, a model it has struggled to sell.
Lucid Motors is also developing a mid-sized vehicle targeted for a price closer to fifty thousand dollars in 2026. The company has indicated it will likely need to raise more capital to achieve this goal.
In a recent financial development, Lucid announced that its majority owner, Saudi Arabia’s sovereign wealth fund, has increased the cap on a loan agreement from seven hundred fifty million dollars to approximately two billion dollars. This provides the company with liquidity until 2027.