Linktree, the popular link-in-bio service used by millions of creators and businesses, has been inaccessible in India for several days. The sudden disappearance from the Indian web remains a mystery, even to the Australian startup itself.
Over the past week, Linktree has been unavailable in India, with some users raising the issue on social media. Initially, the site briefly displayed a message suggesting it had been blocked by the Indian government. Later, this was replaced by a generic SSL protocol error. The Linktree app has also been inaccessible in the country.
Founded in 2016, Linktree became a unicorn in 2022 and surpassed 50 million users in 2024. India has been the platform’s fifth-largest market by traffic, accounting for 3.5% of its global visits—approximately 7.3 million in July, according to data shared with TechCrunch.
Linktree co-founder and CEO Alex Zaccaria told TechCrunch that the startup was looking into the situation. However, the executive did not confirm whether the company received any communication from Indian authorities regarding the blockage.
The startup later posted on social media that it was aware of the service outage in India and was investigating the issue.
As reported by the Indian daily The Hindu, the outage is not limited to a specific internet service provider and appears to affect all major networks.
The U.S. remains Linktree’s top market, with 48.5 million visits, followed by Indonesia (32.3 million), Brazil (30.8 million), and the U.K. (9.4 million), according to data.
India’s IT and telecom ministries did not respond to emails sent over the weekend.