As online platforms work to establish trust at a global scale and address growing concerns about authenticity, the adoption of profile verification on LinkedIn is accelerating in 2025. India is emerging as the fastest-growing market for this feature, highlighting the country’s expanding influence on how digital professional networks operate.
According to Oscar Rodriguez, LinkedIn’s vice-president of trust products, members are adding around 30 million verifications to their profiles each year, with adoption up more than 38% year-over-year in 2025. This increase follows the company’s recent announcement that more than 100 million users have added at least one verification to their profile.
LinkedIn began rolling out profile verification in 2022 to provide clearer signals of authenticity. The program initially focused on confirming members’ workplace or identity, often through company email addresses, before expanding to include government-issued ID checks. These verification options have since been extended to company pages and job listings.
The majority of members who have added a verification have done so by confirming their association with a workplace, typically using a company email address. About 60% of verified members have confirmed a workplace affiliation in this way, while roughly 27% have verified their personal identity using a government-issued ID.
Geographically, the United States accounts for the largest share of verified users, representing about 40% of the more than 100 million verified members. India follows closely, alongside other major markets including the United Kingdom, Canada, Brazil, and France.
While the U.S. holds the largest overall share, India has emerged as LinkedIn’s fastest-growing market for profile verification. Adoption in India has risen about 80% over the past twelve months. India is already one of LinkedIn’s largest and fastest-growing user markets globally, with more than 160 million users. The rapid pace of verification adoption there is unfolding alongside broader growth in professional networking, hiring, and remote work on the platform. This trend underscores how shifts in India’s workforce are increasingly shaping LinkedIn’s global usage patterns.
As verification adoption has grown, LinkedIn has begun extending these trust signals beyond its own platform. Earlier this year, the Microsoft-owned company launched its “Verified on LinkedIn” program, which allows partner platforms to display LinkedIn verification badges. Zoom is the most recent partner for this initiative, joining companies such as Adobe and G2. LinkedIn also recently introduced a self-serve API to make it easier for other organizations to integrate verification into their own services.
LinkedIn states that profile verification is associated with higher engagement on the platform. Verified members see up to 60% more profile views and around 50% more interaction on their posts compared with unverified users. Verified company pages also tend to attract more attention, recording significantly higher views and follower growth.
Verifications provide a powerful signal of authenticity on LinkedIn, helping to support trust. Members with verifications are far more likely to represent real people, and jobs with verifications of the page and hirer maintain significantly higher integrity and safety standards.