Labubu is a plush monster toy, but it is also on track to become a billion-dollar business. This week, Pop Mart, the company that makes Labubu, released its financial results for the first half of 2025. The report provides more insight into how the world has developed a rabid demand for this plush monster toy.
Pop Mart’s Monsters series, which includes Labubu, generated approximately 670 million dollars in revenue during the first half of the year. This puts the series on track to earn over one billion dollars by the end of the year. That figure represents a 688 percent increase year-over-year, a number that even eclipses the sales of major Mattel toys like Barbie and Hot Wheels.
Sold in a mystery blind box format by the Chinese company Pop Mart, these toys blew up in popularity internationally. The surge began after BLACKPINK member Lisa confessed her obsession with the ugly-cute creatures. Following that, other celebrities including Cher, Kim Kardashian, Paris Hilton, and Marc Jacobs were spotted with Labubu toys, which often hang from their designer bags as keychains.
These ten-year-old, mythologically-inspired characters have now become as popular an accessory as the Telfar bag was in 2020. They are also just as difficult to get your hands on.