Getting design and engineering teams on the same page about what digital product to create and how to build it continues to be a challenge. Many companies deal with scattered information, often relying on shared spreadsheets to track design specifications and guidelines. Design teams frequently use tools like Figma, while engineers manage their source code with systems like Git. This issue becomes even more complex for large organizations managing multiple brands and various websites. Miscommunication can accumulate quickly, resulting in wasted time and inefficiency.
This is where Knapsack comes in. It is a collaboration platform specifically designed for enterprises that need to resolve misunderstandings between UI designers, product managers, and engineers. Knapsack creates a unified workspace that connects with tools like Figma and Git, ensuring that any design changes are automatically updated in the code and documentation. This approach keeps everything current, maintaining consistent branding across all digital products. For example, if a button is supposed to be 60 pixels wide, this is documented in the system to prevent sizing mistakes.
The company recently announced a 10 million dollar Series A funding round, bringing its total raised to 20.8 million dollars. Alongside this funding, Knapsack is introducing new AI capabilities. This includes an MCP server, which is Anthropic’s open source standard designed to enhance AI models’ ability to generate more relevant responses. This new addition, currently in limited beta, enables teams to create AI agents using models like ChatGPT and Gemini while ensuring these assistants remain consistent with their brand and guidelines.
Additionally, an upcoming ingestion engine aims to streamline the process of creating a system of record, which is a comprehensive collection of a company’s data. Traditionally, setting up such systems can take months. Knapsack believes the new engine will reduce that time to just a few days, making it easier for new teams or projects to get started quickly.
The company works with a very large pharmaceutical company that creates many sites for each of its drug brands. It used to take them about 15 months to launch a new drug property. Now, using Knapsack, it takes between two and three months. The CEO noted that adding the new engine is poised to make this process even faster.
Another feature, launching later this year, will help teams quickly explore user interfaces and generate ideas using guided prompts.
Launched in 2022, Knapsack serves dozens of Fortune 1000 companies, though it did not disclose their names. The CEO declined to share specific subscription pricing details, stating only that it is an enterprise product with enterprise pricing.
The company currently has nearly 30 full-time employees and plans to hire 14 more with the new funding. The funding round was led by Builders VC with participation from Crosslink Capital, Epic Ventures, Mana Venture, and Lorimer Ventures. Past investors include Alumni, Ascend, Gradient Ventures, Parade Ventures, Founder Collective, Salesforce, and Slack Fund.
The CEO expressed his hope that Knapsack would serve as a platform for all kinds of digital experiences in the future, particularly as agentic AI becomes more prevalent. He described a future where a personal AI agent could help you buy shoes based on your preferences and history. In his opinion, that experience should come from Knapsack, and he wants the company to be at the forefront of how organizations express their brand through agentic apps and systems.