Indian vibe-coding platform Emergent launched just eight months ago. It now reports generating annual run-rate revenue of more than $100 million, driven by surging demand from small businesses and non-technical users.
The startup recently announced it doubled its annual run-rate revenue to $100 million in the past month. It now has over 6 million users worldwide across 190 countries, including about 150,000 paying customers. Users have created more than 7 million applications on the platform.
Nearly 40% of Emergent’s users are small businesses, and about 70% have no prior coding experience. According to co-founder and CEO Mukund Jha, people primarily use the platform to digitize operations previously run on spreadsheets, email, or messaging apps, and to build custom software.
Emergent’s rapid growth coincides with skyrocketing global interest in “vibe-coding,” which uses AI to create software. This demand is largely driven by non-technical users wanting to build production-ready applications using natural language and AI agents, though many developers also use such platforms to reduce their workloads.
The startup competes with several other platforms in the space. Jha stated that most Emergent users are building business-facing apps like custom CRMs, ERPs, and inventory management and logistics tools. About 80% to 90% of new projects are focused on mobile apps, reflecting demand for software that can be deployed quickly and used on the go.
Emergent generates revenue through a mix of subscriptions, usage-based pricing, and deployment and hosting fees. Jha noted that all three segments are growing rapidly and that the company’s gross margins are improving every month.
“Growth is accelerating,” Jha said. “As the models and platforms are improving, we’re seeing a lot more users getting to success.”
While current usage is dominated by consumers and small businesses, the company has begun testing an enterprise offering. It is running pilots with a small number of customers to better understand requirements around security, compliance, and governance.
The U.S. and Europe account for roughly 70% of Emergent’s overall revenue. However, India is the startup’s next-largest and fastest-growing market, supported by local pricing that has driven adoption among small businesses.
Emergent also launched a mobile app for iOS and Android that lets users create apps and publish them directly to major app stores. The app is currently in testing, and its users have already built more than 10,000 applications.
The app allows users to type text prompts or converse with AI using voice to build apps, websites, or platforms. Users can switch between the mobile app and the desktop version without losing context or progress.
Jha said the mobile launch reflects the platform’s asynchronous, agent-based workflow, where users delegate tasks to AI and return later to review progress. With many users already accessing the platform via mobile browsers and a large proportion of apps being built for mobile use, extending those workflows to a native app was a natural step.
The San Francisco-headquartered startup, which has an office in Bengaluru, raised $70 million in a funding round jointly led by SoftBank Vision Fund 2 and Khosla Ventures earlier this year. This financing tripled Emergent’s valuation to $300 million, coming less than four months after it closed a $23 million Series A round.