Pronto, a startup based in Bengaluru, is bringing India’s largely informal domestic help market online. The company recently raised a twenty-five million dollar Series B funding round led by Epiq Capital. This investment values the nine-month-old company at one hundred million dollars. That figure is more than double its forty-five million dollar valuation from August 2025 and over eight times its twelve-and-a-half million dollar valuation when it launched in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing Pronto’s total funding to around forty million dollars.
The platform offers quick, structured services for everyday chores like mopping and utensil cleaning, promising trained and background-verified professionals on demand. Pronto aims to dispatch workers within about ten minutes in its serviced micromarkets, positioning itself closer to quick commerce than traditional home services. Each worker, called a “Pro,” receives in-person training and background checks. They are assigned structured shifts intended to provide more predictable income than informal sector arrangements.
Founder Anjali Sardana reports that Pronto is now handling eighteen thousand daily bookings, a sharp increase from roughly one thousand daily bookings last year. The median time between a customer’s first and second booking is just two days, with the platform’s top users placing nine or more orders monthly. The startup is targeting seventy thousand daily bookings by June.
Geographically, Pronto has expanded from one city to ten, including Delhi NCR, Bengaluru, and Mumbai, and from five to over one hundred fifty micromarkets in the past seven months. However, the bulk of activity remains concentrated, with the National Capital Region accounting for about half of all bookings.
Sardana believes Pronto has barely begun to tap India’s predominantly offline domestic services market, where most hiring happens through informal networks. She estimates that in aggregate, less than one hundred thousand people use a service like Pronto per day, while tens of millions of households rely on offline arrangements.
Market research supports this view. The overall home services sector was valued at around five thousand one hundred to five thousand two hundred ten billion rupees in the 2025 fiscal year. Yet online penetration stood at less than one percent of net transaction value. The online segment is projected to grow at an eighteen to twenty-two percent compound annual rate through the 2030 fiscal year, driven by rising incomes, urbanization, and demand for reliability.
Pronto currently works with four thousand five hundred active professionals, around ninety-nine percent of whom are women. Workers who complete roughly twenty days of shifts monthly earn a median of twenty-three thousand to twenty-five thousand rupees. Monthly worker retention is above seventy percent. Demand continues to outpace new worker onboarding, with bookings growing about twenty percent week over week.
The company’s unit economics are evolving. Sardana notes “very positive green shoots” in its oldest Gurugram markets, where contribution margins have turned positive, though newer markets remain in investment mode. To date, Pronto has burned about eight million dollars and now has roughly two years of runway following the latest fundraise.
The new capital will primarily go toward onboarding more professionals, deepening presence in existing markets, and expanding to new cities. Pronto is also piloting new offerings like cooking, car washing, and dog walking, and exploring additional categories such as salon services. For now, core tasks like sweeping, mopping, and utensil cleaning remain the most-used services. The startup operates with a core team of about sixty employees.
Pronto operates in a competitive segment alongside rivals like Snabbit and publicly listed Urban Company. Snabbit raised thirty million dollars in late October at a one hundred eighty million dollar valuation and reported about eight hundred thirty thousand orders in February. Urban Company reported crossing fifty thousand daily bookings in February. Data suggests Pronto’s daily active users grew about thirty-seven percent to roughly one hundred one thousand between late January and late February.
Sardana says Pronto remains focused on service quality as competition intensifies, believing customers will gravitate to the platform that provides the highest quality service.