Instagram has launched a new feature called Instagram Map, which allows U.S. users to share their recent location and discover location-based content. Similar to Snap Map, this opt-in feature has sparked some confusion, with many users mistakenly believing their location is automatically visible to others. Instagram head Adam Mosseri clarified that location sharing is off by default and requires explicit user consent.
Mosseri explained that some users assume others can see their location because they can view themselves on the map when they open it. However, location sharing is designed to require double confirmation—users must actively choose to share their location. Additionally, the map displays location-tagged content from Stories and Reels, which is not new but is now more easily accessible.
When enabled, Instagram Map updates a user’s location only when the app is open or running in the background, unlike Snap Map, which offers real-time updates. Users concerned about privacy can adjust their settings to control who sees their location—whether it’s friends, close friends, select users, or no one.
To access Instagram Map, users can navigate to their direct messages and tap the new “Map” option. Upon first use, a pop-up explains that location sharing is off by default and can be adjusted anytime in settings. Even with location sharing turned off, users can still see others’ shared locations and location-based content from people they follow.
The feature also integrates Instagram Notes, allowing users to leave short, ephemeral messages tied to specific locations. These notes, previously visible in the direct messaging feed, now appear on the map when shared with a location.
As Instagram continues refining the feature, users are encouraged to review their location-sharing preferences to ensure they’re comfortable with their visibility settings.