Go-to-market strategy is often where great startups stumble, but it does not have to be that way. At TechCrunch Disrupt 2025 in San Francisco this October 27-29, go-to-market professionals Max Altschuler, Alison Wagonfeld, and Marc Manara will take the Builders Stage. They will show founders how to build a go-to-market engine that does not just support the product but also scales with it. Register now to secure savings of up to $668 on your Disrupt 2025 pass and get a front-row seat to learn how to create a winning strategy.
These leaders bring a rare combination of startup grit, enterprise scale, and AI-native insight to the conversation. Max Altschuler has seen the go-to-market journey from every angle as a founder, operator, and now as a general partner at GTMfund where he backs the next generation of B2B SaaS startups. Alison Wagonfeld leads global marketing across Google Cloud Platform and Workspace as CMO of Google Cloud, blending brand and performance at a massive scale. Marc Manara leads the global Startups, VC, and Private Equity team at OpenAI, drawing from experience at AWS and his own startup journey. Together, they offer a complete view of what it takes to build and scale a go-to-market engine that actually works.
This session is built for early-stage founders and operators looking to turn good ideas into real growth. Expect a tactical dive into messaging, sales hires, demand generation, and the metrics that truly matter when raising capital, scaling, or pivoting your plan. Whether you are pre-revenue or preparing for hypergrowth, this is the kind of session for which you will want to take notes. More names will be announced for this panel.
TechCrunch Disrupt draws over ten thousand startup and venture capital leaders to San Francisco for three days of real talk, hands-on insights, and next-generation technology. Save up to $668 when you register now and build your own go-to-market strategy that works. These savings end on September 26 at 11:59 p.m. PT.
Join over ten thousand technology and venture capital leaders for growth and connections at Disrupt 2025. Netflix, Box, A16Z, ElevenLabs, Wayve, Sequoia Capital, and Elad Gil are just some of the more than 250 heavy hitters leading over 200 sessions. These sessions are designed to deliver the insights that fuel startup growth and sharpen your competitive edge. Do not miss the 20th anniversary of TechCrunch and a chance to learn from the top voices in tech. Grab your ticket before September 26 to save up to $668. The event takes place in San Francisco from October 27 to 29, 2025.