Warner Bros. Discovery announced on Tuesday that HBO Max is raising prices across all of its plans. This marks yet another price hike in the streaming industry.
The Basic with Ads plan now costs $10.99 per month, which is a one dollar increase. The yearly plan for this tier is now priced at $109.99, an increase of ten dollars. The Standard Plan now costs $18.49 per month, a one dollar and fifty cent increase. The yearly Standard plan now costs $184.99, which is fifteen dollars more. The Premium plan is now priced at $22.99 per month, a two dollar increase. The yearly Premium plan now costs $229.99, an increase of twenty dollars.
For new subscribers, the updated prices go into effect immediately. Existing customers will see the change on their first billing cycle on or after November 20. HBO Max last raised prices in June 2024.
This move comes a few weeks after Warner Bros. Discovery CEO David Zaslav stated that HBO Max would become more expensive. Speaking at the Goldman Sachs Communacopia and Technology Conference last month, Zaslav touted the quality of content on the platform and said it was underpriced. He stated that the quality of their content gives them a chance to raise prices and that they believe the service is way underpriced.
Zaslav also said that the streaming service’s crackdown on password sharing would be coming in the future. Once HBO Max launches restrictions on password sharing, it will join other popular streaming services like Netflix and Disney Plus in doing so.
HBO Max’s more expensive pricing follows other streaming services that have announced price hikes in the last few weeks. Disney recently raised the price of Disney Plus and Hulu subscriptions. Apple also increased the price of its streaming service in August.