American toy giant Hasbro has confirmed a cyberattack detected on March 28th. The company warns it may take several weeks to fully resolve. In a securities filing, Hasbro stated it took systems offline and is implementing business continuity plans to continue orders and shipments. Parts of its website remained down with maintenance messages. Hasbro has engaged cybersecurity professionals but suggests hackers may still be in its systems. The specific attack type, like ransomware, is unknown. A spokesperson said the company took swift protective action but declined to detail the attack or any hacker communications. Hasbro’s investigation is ongoing to determine if data was stolen. The company owns major brands like Transformers, Dungeons & Dragons, Peppa Pig, and Monopoly. Cyberattacks on large corporations can cause severe operational and financial damage, as seen in a 2025 incident at Jaguar Land Rover.
