Grubhub is making a bold move to close the gap with its competitors, DoorDash and Uber Eats. The company recently unveiled a significant new policy. Starting soon, all delivery and service fees will be permanently eliminated for restaurant orders exceeding fifty dollars. This initiative could deliver significant cost savings for customers and may increase Grubhub’s appeal in a fiercely competitive market.
The policy was announced alongside a new Super Bowl advertisement starring actor George Clooney. In the commercial, set at an extravagant dinner party, the host asks, “Who will eat the fees?” Clooney responds, “Grubhub will eat the fees.”
Grubhub states this permanent offering is aimed at putting more money back in customers’ pockets amid challenging economic times. The company notes that delivery and service fees on orders over fifty dollars usually average about thirteen dollars per transaction across major food delivery apps.
Grubhub’s move to permanently eliminate these fees on large orders stands out as unique. Neither DoorDash nor Uber Eats offers a permanent waiver of delivery and service fees. Their promotions are typically limited-time offers or tied to paid subscription services like DashPass or Uber One, which often apply only to select restaurants or come with other restrictions.
This new offering comes as Grubhub faces challenges in user growth and trails behind its competitors. The delivery company was acquired by Marc Lore’s Wonder Group in 2024. According to marketing intelligence firm Sensor Tower, Grubhub saw its monthly active users decline by twenty percent year-over-year in 2025, to eight million. In contrast, DoorDash boasts nearly fifty million monthly active users.
In addition to its new fee policy, Grubhub recently acquired Claim, a startup providing cash-back rewards at local restaurants. Customers can redeem these rewards for dine-in or pickup orders. With this acquisition, Grubhub aims to help more restaurants engage customers through personalized rewards programs.