Google announced on Wednesday that its AI feature for virtually trying on clothes is expanding to Australia, Canada, and Japan. The company also revealed that the feature now includes the ability to virtually try on shoes.
This feature allows users to upload a personal photo to see how real clothing items might look on them. Now, with the expansion to shoes, users can also visualize how different pairs of footwear would appear.
To use the feature for shoes, users tap on a product listing on Google and select the “Try It On” button. They then add a full-length photo of themselves. After a brief processing time, they see the shoes from the listing on a digital version of their own body. Users can save or share the resulting image.
This launch follows the introduction of the virtual clothes try-on feature two months ago. While Google previously offered virtual try-on technology, it focused on displaying items on a diverse range of model bodies. The new AI feature allows users to see clothes on a virtual version of their own body.
Google has made other investments in the virtual try-on space. In June, the company launched an experimental app called Doppl that uses AI to visualize how different outfits might look on a user.
Both the expanded virtual try-on feature and the Doppl app are powered by the same generative AI technology. However, Doppl is designed for a deeper exploration of personal style and can even create AI-generated videos to show how an outfit would look in real life.
Google is not alone in this market. Both Amazon and Walmart have introduced their own similar virtual try-on features.