Google launched a comprehensive AI platform for businesses called Gemini Enterprise on Thursday. This represents the latest effort by the Alphabet-owned company to compete with Anthropic and OpenAI in the fast-growing market for workplace AI tools.
As part of the launch, Google announced several new Gemini Enterprise customers. These include the software design firm Figma, the buy-now-pay-later company Klarna, the foodservice distributor Gordon Foods, Australian retail bank Macquarie Bank, and Virgin Voyages. The cruise line Virgin Voyages has deployed more than fifty specialized AI agents that can autonomously perform tasks on the Gemini Enterprise platform.
Gemini Enterprise builds on previous iterations of the company’s efforts to bring AI capabilities to businesses. Google states this should not be mistaken as a simple rebranding, despite the evolving and sometimes overlapping names used by its enterprise brand Google Workspace. For instance, Google Workspace adopted the Gemini branding in February 2024 and announced add-on generative AI products also called Gemini Enterprise. Google later discontinued that specific Workspace add-on after it began including AI features directly in its main Workspace Business and Enterprise plans.
The Gemini Enterprise that launched Thursday is not a Workspace add-on product. It is a separate and secure platform under Google Cloud that functions as an AI agent toolkit. This is essentially a suite of tools that allows companies to build and deploy their own AI assistants. Google Cloud CEO Thomas Kurian described it as the new front door for AI in the workplace.
Gemini Enterprise is designed to let businesses securely create, share, and use AI agents for a variety of workplace tasks in sales, marketing, engineering, human resources, and finance. Google also said that, for the first time, these AI agents can access, combine, and analyze information from internal systems and Google AI tools like Code Assist and Deep Research within a single enterprise workflow.
All of this work is conducted through a Gemini Enterprise chatbot that connects to a worker’s data, including Google Workspace and Microsoft 365, as well as business applications like Salesforce and SAP. The platform includes Google’s Gemini AI models alongside other products such as a collection of pre-built Google agents for deep research and data insights, a no-code product that lets workers analyze information and automate internal processes, and a central governance framework that lets users visualize, secure, and audit all of their agents from one place.
This new front door for AI in the workplace does have a price. The company said its annual Gemini Enterprise standard and plus editions start at thirty dollars per seat per month. A cheaper Gemini Business annual plan, which is meant for small businesses, startups, or individual departments within a larger company, costs twenty-one dollars per seat per month. Google said the business edition will launch Thursday and includes a thirty-day free trial period for all customers.
Gemini Enterprise reflects Google’s latest effort to capture a bigger share of the enterprise market, which has become increasingly crowded as generative AI becomes a more important workplace tool. Booming AI startups Anthropic and OpenAI have their own enterprise products, and both have landed high-profile customers. OpenAI says it has five million business users of the ChatGPT Enterprise product it launched in 2023. This month, Deloitte announced plans to roll out Anthropic’s chatbot Claude to its nearly five hundred thousand global employees.