Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further. This year, brands leveraged AI not only to create the commercials but also to promote the latest AI products themselves. Love it or hate it, the technology has become a star in its own right alongside the latest movie trailers and snack brands. The biggest moments from this year’s Big Game ads featured everything from robots and AI glasses to a touch of drama involving tech founders.
The vodka brand Svedka touted the first primarily AI-generated national Super Bowl spot. Its 30-second ad, titled “Shake Your Bots Off,” features the company’s robot character, Fembot, and her new companion, Brobot, dancing at a human party. According to Svedka’s parent company, it took roughly four months to reconstruct the Fembot and train the AI to mimic facial expressions and body movements. The brand noted that certain aspects, like developing the storyline, were still handled by humans. It is a bold move to debut such content during the Super Bowl, an event known for star-studded, high-production ads, and the heavy reliance on AI is polarizing, fueling debates over whether AI will replace creative jobs.
Anthropic’s ad for its Claude chatbot wasn’t just a product pitch; it was about throwing shade. The commercial took a jab at OpenAI’s plan to introduce ads to ChatGPT, with a tagline stating, “Ads are coming to AI. But not to Claude.” It poked fun at the idea of an AI assistant suddenly promoting products. This approach escalated into an online feud, with OpenAI’s Sam Altman firing back on social media to call the ad dishonest.
Meta spotlighted its Oakley-branded AI glasses, designed for sports and adventures. The ad showcased thrill-seekers like skydivers and mountain bikers using the glasses to capture epic moments hands-free. Famous faces demonstrated capabilities such as filming a basketball dunk in slow motion and posting directly to Instagram.
Amazon’s ad took a cheeky and slightly unsettling approach, starring Chris Hemsworth in a satirical storyline about AI being out to get him. The commercial humorously exaggerated common fears, with Alexa+ seemingly plotting against Hemsworth by causing a series of absurd mishaps. Beyond the comedy, the ad introduced the newly launched Alexa+ and its enhanced capabilities.
Ring’s commercial spotlighted its “Search Party” feature, which uses AI and a community network to reunite lost pets with their owners. The ad followed a young girl searching for her dog, illustrating how users can upload a photo for the AI to identify matches across nearby cameras. The company recently announced that anyone can now use Search Party, even without owning a Ring camera, and reports the feature has helped reunite more than one lost dog per day.
Google’s ad showcased its newest image-generation model, the Nano Banana Pro. The commercial followed a mother and son using AI to envision and design their new home, turning photos of bare rooms into personalized spaces with simple prompts.
Ramp featured Brian Baumgartner, the actor who played Kevin from “The Office,” in its Super Bowl commercial. In the spot, he uses Ramp’s AI-powered platform to multiply himself and tackle a mountain of work. As a playful nod to his TV persona, Baumgartner is seen carrying a pot of chili, referencing his character’s legendary scene.
Rippling made its first-ever Super Bowl ad with comedian Tim Robinson. The spot humorously depicts onboarding an alien monster, poking fun at HR headaches and the promise of AI automation for workforce management.
The health company Hims & Hers used its Super Bowl spot to address disparities in healthcare access. The ad cleverly references the extreme lengths some go to for health and longevity, appearing to poke fun at notable figures. The company has recently launched an AI-powered tool to deliver more personalized treatment recommendations.
Finally, the website builder Wix spotlighted its new AI-powered platform, Wix Harmony, which promises website creation as easy as chatting with a friend. Its biggest competitor, Squarespace, also had a Super Bowl ad this year, taking a more cinematic approach starring Emma Stone.