Transcription and note-taking have emerged as a prime use case for wearable gadgets as AI models advance voice-to-text technology. We are seeing differentiation in the market, with startups like Plaud and Pocket specializing in products that can record and summarize meetings. Others, including Friend, Omi, and Amazon-owned Bee, are exploring form factors like pendants and wristbands to give people a way to record interactions and their daily lives.
There has been some controversy around that latter aspect, as people understandably do not want to be recorded without their consent. A startup called Taya, founded by former Apple design engineer Elena Wagenmans, is trying to address these privacy concerns with a device that records only the user’s voice. As a bonus, the device masquerades as jewelry, designed to be worn as a nifty pendant.
Retailing for $89, the Taya Necklace features a button that you can tap to start and stop recording, with the microphone off by default. The startup also ships an accompanying iOS app that saves your notes and lets you ask questions about them through an AI-based chat feature.
Unlike many older rivals building for a wide range of use cases, Taya’s focus is on ensuring the device only captures the user’s voice. During onboarding, the app asks you to record a voice snippet, which it uses during recording to prioritize your voice and minimize everything else. The company said it is experimenting with using directional microphones to help with this.
Taya said on Wednesday that it had raised $5 million in a seed funding round led by MaC Venture Capital and Female Founders Fund, with participation from a16z Speedrun.
Wagenmans founded the startup in 2024 with Cinnamon Sipper and Amy Zhou, who also worked previously at Apple. Sipper and Zhou have since left the company. Wagenmans said she wanted to create a good-looking wearable that only works for the user because people often avoid these devices due to concerns around social image and privacy. The company’s ethos is similar to rivals like Sandbar and Pebble, which are aiming to build personal note-taking devices.
“We realized that there is a lot of utility that you can provide, being a single-player gadget. Essentially, we want to capture your voice, not the room that you’re in or the other people,” she told TechCrunch.
Wagenmans said the startup is experimenting with different mechanisms to make it easier for users to take notes and to get feedback from the pendant that their note is saved. Currently, the company has five full-time employees, along with a few contractors, who work from its San Francisco office in person.
Adrian Fenty, managing partner at MaC Venture Capital, said Taya’s positioning as a privacy-first device that does not look like a gadget will help it scale beyond early adopters. “We’re excited about the category, but would actually place Taya outside of the notetaker bucket. Those products are ambient recorders; they capture meetings and conversations around you. Taya’s intentional, single-player capture is focused on just you. We believe that Taya can be a company that aids human work and personal evolution, and helps humans to understand their own behavior while making it more fun in the process,” Fenty said.