Design platform Figma is partnering with Google to add more AI features, the company announced on Thursday. While Figma had previously introduced its own AI app-building tools, the new integration with Google will bring several Gemini models to the design software. This move addresses what Figma describes as the evolving needs of product designers and their teams.
With this partnership, Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 will be added to Figma’s toolset. The company will maintain its relationship with Google Cloud.
Gemini 2.5 Flash will be integrated into the process for editing images and enhancing Figma’s image generation capabilities. This will allow the software’s 13 million monthly active users to create AI images with a prompt and request changes. The company believes this addition will speed up workflows, citing earlier tests where users experienced a 50 percent reduction in latency for the Make Image feature.
This partnership is now one of several from top AI makers who are intent on integrating their models within existing apps that have large user bases. They are seeking to establish dominance in a tight race for consumer adoption. For instance, this week OpenAI announced that its users could chat with apps inside ChatGPT, including those from Spotify, Booking.com, Expedia, Coursera, Zillow, Canva, and others. Figma was also on that list, indicating the Google Gemini deal is not an exclusive one.
The news of the Figma deal arrives alongside Google’s announcement of Gemini Enterprise, an AI-powered conversational platform designed to bring AI to enterprise customers within their existing workflows. This means users would be able to chat with their company’s documents, data, and applications. Engineers would have access to tools to build and deploy AI agents or use a suite of existing agents.
Google positioned this news as a win for AI’s potential to increase efficiency and improve workflows. This is something companies would presumably pay for as they come to rely on the integrations. That is a strategic move at a time when consumers are driving AI profits, while generative AI pilots at companies often fail. To counter this, Google noted that 65 percent of Google Cloud customers are using its AI products.
Alongside the Figma deal, Google also announced AI deals with GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz, and Virgin Voyages. These join existing partners using Gemini, like Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, Fairprice Group, and the U.S. Department of Energy.