Figma acquires AI-powered media generation company Weavy

Design platform Figma has announced its acquisition of Weavy, an AI-powered image and video generation company. The startup will join Figma under a new brand named Figma Weave. A team of twenty people from Weavy will be moving to Figma as part of the deal, though the financial valuation was not disclosed.

Weavy, which is based in Tel Aviv, was founded in 2024. The startup raised four million dollars in a seed funding round this past June. The investment was led by Entrée Capital and included participation from Designer Fund, Founder Collective, and Micha Kaufman, the founder of Fiverr.

For the immediate future, Weavy will continue to operate as a standalone product. Eventually, it will be integrated into the Figma Weave brand and the broader Figma platform.

Weavy’s web-based tools allow users to combine various AI models. The platform provides professional editing tools to create high-quality images and videos suitable for product mockups or brand styling. Users can edit their generated media with layered adjustments, modify lighting, change colors, and alter angles through text prompts to achieve their desired final result.

The creative process begins with a user providing a prompt for an image on an infinite canvas. The tool then displays results from different AI models. After selecting an image, the user can add another prompt for video generation and review the various results. At any stage, the editing tools can be used to change the appearance of a video. Designers can also combine multiple prompts and models to reach their intended output.

The startup offers access to several AI models. For video generation, options include Seedance, Sora, and Veo. For image generation, users can choose from models such as Flux, Ideogram, Nano-Banana, and Seedream.

Figma CEO Dylan Field commented on the acquisition, stating that the node-based approach from Weavy introduces a new level of craft and control to AI generation. He noted that outputs can be branched, remixed, and refined, combining creative exploration with iteration. Field praised the Weavy team for achieving a balance between simplicity, approachability, and power, and for creating a tool that is a joy to use.

The market for AI-powered design platforms that enhance media generation and design workflows is currently experiencing high demand. Earlier this month, the AI search platform Perplexity acquired the team from the Sequoia-backed design platform Visual Electric. In April, another company named Krea announced it had raised eighty-three million dollars across various funding rounds from firms including Bain Capital and Andreessen Horowitz.