Facebook announced the launch of a new program called Creator Fast Track on Wednesday. This initiative is designed to help creators grow their presence on Facebook by offering guaranteed pay and increased content reach. The company also revealed that it paid creators nearly $3 billion through its monetization programs in 2025. This figure represents a 35% increase from the previous year and is the highest annual total to date.
The new program aims to attract creators who have already built followings on other platforms like Instagram, TikTok, or YouTube. Instead of starting from zero on Facebook, creators in the program can get increased reach for their eligible Reels to accelerate follower growth. They also receive three months of guaranteed pay for sharing those Reels.
Eligibility for monthly payments is based on a creator’s following on other platforms. Creators with at least 100,000 followers on Instagram, TikTok, or YouTube can earn $1,000 per month. Those with over one million followers on any one of those platforms can earn $3,000 per month.
A key benefit of the program is immediate access to Facebook’s full suite of content monetization tools. Participants are not required to meet the platform’s usual criteria, such as a minimum follower count. This access allows them to continue earning from their posts even after the three-month Creator Fast Track program concludes.
Facebook’s Vice President of Creator Product, Yair Livne, explained the motivation behind the program. He stated the goal is to address creators’ concerns about the difficulty of building a community and following from scratch on a new platform. Livne emphasized that Facebook will continue to support creators by boosting their reach beyond the three-month bonus period until they have firmly established their audience on Facebook.
Livne also clarified content requirements, noting creators do not need to produce exclusive, new content for the program. While Facebook welcomes their latest work, a creator’s existing back catalog of popular content also qualifies for the program’s terms.
In related news, Facebook shared that the number of creators earning more than $10,000 annually on its platform has grown by over 30% year-over-year. The company also reported that 60% of its total payout to creators last year went to Reels, with the remainder distributed for Stories, photos, and text posts.
Finally, Facebook announced new metrics to help creators better understand their earnings. The “qualified views” metric shows the number of views on content that may be eligible to earn money. A view may not qualify for reasons such as a viewer watching for only one second before moving on. The new “earnings rate” metric will display approximate earnings per 1,000 qualified views. A “non-qualified views” metric will provide a breakdown of why certain views did not qualify and offer guidance on how creators can improve earnings from future content.