Three years after removing its job listings feature, Facebook is bringing it back to users in the United States. The renewed focus is on helping people find local jobs in entry-level, trade, and service sectors.
Job listings are available to all users aged 18 and older. They can be found in a tab within the Marketplace section, as well as in Groups and Pages. Users can filter and sort jobs by category, distance, and job type. Facebook also says it will provide tailored recommendations for relevant opportunities based on a user’s job browsing history. After submitting an application, users can chat with companies via Messenger to arrange interviews.
The job listings feature first launched in 2017 in the U.S. and Canada, later expanding to over 40 countries a year after that. However, in 2022, Facebook limited its support to only the U.S. and Canada, ultimately discontinuing the feature in 2023. This discontinuation was likely due to the increasing use of LinkedIn.
Meta has not explained why it chose to bring back job listings now. However, it seems the company is trying to return to its roots and expand its purpose beyond social networking. Earlier this year, Meta’s CEO Mark Zuckerberg mentioned wanting to see a return to the original Facebook as one of his primary goals. This move could also be a way for Facebook to appeal to younger people who are just starting their careers and to attract more Gen Z users. By prioritizing entry-level, trade, and service industry positions, Facebook aims to differentiate itself from LinkedIn, which tends to focus on medium- and high-skilled job roles. Facebook has more than 3 billion monthly active users, while LinkedIn is catching up with over 1 billion users.