Private equity firm Everstone Capital is merging India’s Wingify with France’s AB Tasty to create a new digital experience optimization company. The combined business will generate over $100 million in annual revenue and serve more than 4,000 customers globally. This move comes just a year after Everstone acquired a controlling stake in Wingify for $200 million.
Approximately 90% of the revenue comes from the United States and Europe. The merged entity will have teams across North America, Latin America, Europe, and the Asia-Pacific region. Wingify co-founder Sparsh Gupta will lead the new company as CEO, with Everstone remaining the largest institutional shareholder.
The merger reflects a trend of consolidation in digital experience tools, such as those for A/B testing and personalization. Enterprises are increasingly seeking integrated platforms to deploy AI across marketing, product, and growth teams without managing multiple vendors. The combined company plans to invest more heavily in AI-led capabilities over time, while maintaining current customer experience in the near term and gradually expanding its platform.
As part of the transaction, Everstone is injecting significant additional capital. Gupta described this as primarily aimed at simplifying AB Tasty’s capital structure and enabling the two businesses to unite under one platform. Financial terms were not disclosed, but the deal includes a cash component alongside some equity rollover for existing leadership, allowing them to retain ownership stakes.
Gupta framed the merger as a natural convergence between two long-time rivals, noting that both businesses have operated as friendly competition. He stated it responds to growing enterprise demand for more holistic digital experience platforms.
The executive team will be drawn from both organizations. Alongside Sparsh Gupta as CEO, Wingify co-founder Ankit Jain will serve as Chief Product and Technology Officer. AB Tasty’s co-founders will take on senior roles: Rémi Aubert will become Chief Customer and Strategy Officer and Alix de Sagazan will serve as Chief Revenue Officer.
Both Wingify and AB Tasty are profitable, and the merger is focused on platform growth rather than cost reduction. No layoffs are planned as part of this merger, with the rationale described as value creation.
The combined company will have close to 800 employees across 11 offices globally, with roughly 350 staff based outside India. The merged entity will be headquartered in New Delhi.
Wingify was co-founded in 2010 by Paras Chopra and Sparsh Gupta and remained bootstrapped for over a decade. Its flagship product, VWO, helps businesses improve online conversion rates. Wingify counts more than 3,000 brands as customers, including Forbes, Walt Disney, and Hilton Vacations.
Founded in 2014 and headquartered in Paris, AB Tasty provides experimentation and personalization software used by more than 1,000 brands, including L’Oréal and Samsonite.
The combined company will compete with players like Optimizely and Adobe. This gives Singapore-headquartered Everstone and Wingify a larger footprint in Europe while deepening the merged platform’s product suite across testing, feature delivery, and AI-led personalization.
The deal is part of a growing wave of consolidation in marketing and product software, as buyers look to assemble scaled, AI-ready platforms for global enterprise customers. Recent industry reports highlight consolidation as a key value-creation strategy for private equity firms, with sustained momentum in technology mergers and acquisitions.
Everstone will retain majority control of the combined business and hold majority board rights following the transaction. The board will have five to six seats in total, including representation from Everstone and Gupta, alongside three to four independent directors.
Everstone stated it will back the combined company with additional support, including an advisory board of industry experts. Together, VWO and AB Tasty will have among the most comprehensive product offerings in the category.