DoorDash is launching a new AI-powered social app designed to help users quickly find local restaurants. The app, called Zesty, is initially available in the San Francisco Bay Area and New York. With this move, DoorDash is branching out beyond food delivery and stepping into the social and discovery space.
The app aims to simplify the search for a new place to eat by eliminating the need to read numerous reviews, look up different menus, or browse through social media. Once users open the app and sign in with their DoorDash accounts, they can ask an AI chatbot for personalized recommendations based on specific prompts. For example, users can type requests like, “A low-key dinner in Williamsburg that’s actually good for introverts.” The app also provides suggested prompts such as “Brunch spots good for groups,” and “Romantic dinner with a vintage feel.”
According to DoorDash co-founder Andy Fang, the app aggregates information across DoorDash, Google Maps, TikTok, and other sources to curate the best suggestions from the web. It also learns user preferences over time to better understand what they like and dislike. When users find a recommendation they are interested in, they can save it and share it with others.
The app includes social features, allowing users to view and share photos and comments about restaurants they have visited. Users can discover content from others and follow people, similar to any social network. A DoorDash spokesperson stated that the company is always looking for new ways to help people connect with the best of their communities, and Zesty is a pilot app designed to make it easier to discover great nearby restaurants, coffee shops, bars, and more through personalized search and social sharing.
Of course, some people may prefer using existing tools like Google or AI services such as ChatGPT and Gemini to find new restaurants. However, Zesty could appeal to those who want to join a social network dedicated entirely to restaurant discovery.
This launch represents DoorDash’s latest effort to expand beyond delivery services. Earlier this year, the company introduced features that allow customers to make reservations for in-person dining and earn in-store rewards. News of the app’s launch was first reported by Bloomberg.