Following the success of TikTok and Instagram Reels, Disney is bringing short-form video content to Disney+ in the U.S. this year. The company announced this move at its Tech and Data Showcase event at CES 2026, stating the goal is to boost daily engagement on the platform.
Disney explained that this new experience will evolve as it expands across news and entertainment. It is designed to deliver a more personalized and dynamic experience, reinforcing Disney+ as a must-visit daily destination.
The company revealed that these videos could include original short-form content, repurposed social media clips, scenes from existing TV shows or movies, or a combination of these. A Disney executive emphasized that the integration of vertical video will feel native to core user behaviors and not be a disjointed or random experience.
This strategy follows Disney’s launch of a personalized vertical video feed in the ESPN app last year. By introducing short-form content to Disney+, the company is specifically targeting younger users who are accustomed to watching quick clips on their phones rather than traditional long-form content.
Disney+ will not be the first streaming service to explore this format. Netflix launched a similar vertical feed last year, allowing users to scroll through clips from its original titles on mobile devices.