Crack the code to startup traction with insights from Chef Robotics, NEA, andICONIQ at TechCrunch Disrupt 2025

Finding product-market fit isn’t a milestone—it’s a messy, make-or-break journey. At TechCrunch Disrupt 2025, a founder who has navigated the challenges and two investors who have helped startups reach escape velocity will break down how to do it right.

On the Builders Stage, Rajat Bhageria, Founder and CEO of Chef Robotics, Ann Bordetsky, Partner at NEA, and Murali Joshi, Partner at ICONIQ, will come together to unpack the most critical—and elusive—phase in a startup’s life cycle. They’ll explore smart testing strategies, real-time iteration, and how to listen to users without getting lost in the noise.

Don’t miss this conversation at Disrupt 2025—and don’t miss your chance to save $675. Prices increase after tomorrow, August 6, at 11:59 p.m. PT.

Bhageria brings the founder’s perspective, having scaled Chef Robotics with AI-powered automation that is transforming food production. Bordetsky, with her experience at Uber, Twitter, and now NEA, knows how to identify the scrappy ingenuity that leads to breakout success. Joshi, recently named to the Forbes Midas Brink List, has helped drive over $2.5 billion in investments in companies like Drata, 1Password, and Fivetran.

Together, they’ll provide a rare behind-the-scenes look at what product-market fit truly means—and how to recognize when you’ve achieved it.

Whether you’re still prototyping or scaling a product with traction, this panel is for founders who are done with guesswork and ready to build something customers can’t live without.

Catch it on the Builders Stage at TechCrunch Disrupt 2025, happening October 27–29 at Moscone West in San Francisco. Join over 10,000 startup and VC leaders for the most important conversations in tech. Secure your pass before tomorrow ends to save up to $675.

Tech and VC heavyweights are joining the Disrupt 2025 agenda, including leaders from Netflix, ElevenLabs, Wayve, and Sequoia Capital. They’ll share insights that fuel startup growth and sharpen your competitive edge. Don’t miss the 20th anniversary of TechCrunch Disrupt—an opportunity to learn from the top voices in tech. Get your ticket now and save up to $675 before prices rise on August 7.

San Francisco | October 27-29, 2025