Celebrity Co-Founders Not Required: Building Influence from Scratch

Alltroo co-founders Kyle Rudolph and Jon Walburg share how they transformed their pro-athlete star power into a fundraising platform. Their model allows their community to donate to a variety of organizations and win high-value prizes.

In this episode of Build Mode, they reveal how they leveraged their networks to disrupt the charitable giving industry. This includes raising half a million dollars for the NFL in their first year and learning hard lessons about scaling too fast.

They discuss the pivot from hosting $10,000 golf tournaments to offering $10 raffle entries. The conversation covers building trust with both celebrities and fans, and why your network is your greatest competitive advantage.

New episodes of Build Mode are released every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. A special thanks goes to the Foundry and Cheddar video teams.